Innovation Lab
Tourism, one of the world's largest and most dynamic industries, is constantly evolving. As globalization advances and borders become more porous, the number of travelers grows. The digital revolution, demographic shifts, and socioeconomic and geopolitical transformations have profoundly altered how people travel, where they travel, and what they expect from those experiences.
In this context, we have created a laboratory with an innovation strategy based on three fundamental pillars: experience, sustainability and safety, intertwined with common links in the field of technology and new business models that emerge to enhance them. The mission of this laboratory is to connect the entrepreneurial ecosystem that innovates through solutions for the tourism sector based on these three pillars.
The three fundamental pillars on which LAB is based are
Experience
In the digital age, data is understood as the new gold. In-depth analysis of travelers' behavior and preferences makes it possible to offer tailor-made experiences adapted to their tastes, interests and needs. It is no longer enough to provide standard tour packages. The modern traveler is looking for unique experiences that reflect his or her personality and values.
Sustainability
Sustainable tourism is no longer a trend but a necessity. Travelers are increasingly aware of their impact on the environment and local communities, seeking options that minimize their ecological footprint and enhance their positive contribution. This implies that sustainability must be integrated into every aspect of the tourism experience.
Security
Health and safety have become the main concerns of travelers, both due to the pandemic and to various geopolitical and social situations. Solutions that ensure these experiences and increase the perception of value are required to consolidate trust, contributing to the reactivation of the industry and promoting a sustainable recovery.
Collaboration formulas
With the aim of empowering the talent of startups and companies, at Traveling for Happiness we offer you the opportunity to be part of the LAB, a unique innovation platform. We invite you to share your proposals related to sustainable tourism, where we will help you to give them visibility to potential interested investors, in addition to offering mentoring services tailored to your needs. If you are a potential sponsor, you have also come to the right place.
If you are a startup
Joining our LAB will allow you to present your proposal to potential investors, obtaining the possibility of finding funding for your growth. By joining the LAB you will be able to get personalized advice, with expert guidance that will allow you to overcome challenges and accelerate your development, as well as join a collaborative network where you can find valuable opportunities for collaboration and mutual learning.
If you are a company
Joining our LAB means opening doors to sustainable innovation. By joining our platform you will be able to explore new strategies to differentiate your company in a market that is increasingly aware of the challenges it faces today. In addition, you will have access to emerging talent in the field of sustainable tourism, which will enhance your opportunities for collaboration and position in the industry.
If you are a sponsor
Joining our LAB will place you at the forefront of supporting sustainable innovation in the tourism sector. Your support will contribute to the advancement of creative ideas that seek to positively transform the industry. As a sponsor, you will establish a strategic network of contacts with exclusive access to startups and leading companies in sustainable tourism, generating a powerful network of business contacts.