Sustainable tourism observatory
Discover a platform dedicated to collecting, analyzing and disseminating relevant data on tourism that is committed to generating the least possible environmental impact. This observatory stands as an essential tool to promote more sustainable and responsible tourism practices. Its purpose is to provide the sector with the ability to understand and reflect on the industry's impact on the environment, as well as its economic and social consequences.
MISSION
Promoting sustainability in Madrid's tourism industry
Our mission is to be a leading sustainability observatory dedicated to promoting responsible and sustainable practices within the tourism sector in the Community of Madrid. We focus on identifying, analyzing and disseminating sustainable strategies, supporting tourism businesses and stakeholders to integrate practices that protect and preserve the region's rich cultural, social and natural heritage, while fostering inclusive and economically viable tourism.
VISION
A sustainable tourism future in Madrid
Our vision is to consolidate our position as a benchmark in sustainability for tourism in the Community of Madrid, contributing to a future in which the tourism sector develops in a sustainable manner. We aspire to be a catalyst in the transformation of Madrid's tourism towards more responsible and resilient models, ensuring that the city is recognized globally as a leading tourist destination in sustainable and responsible practices that benefit the environment and the community as well as the tourist.
ODS TOURISM
The 17 Sustainable Development Goals (SDGs) are specific targets until 2030 and were proposed by world leaders at the United Nations to eradicate poverty, protect the planet and ensure prosperity for all.
Governments, the private sector, civil society and individuals are all part of this ambitious project, of which the world tourism sector must be an important driving force.
-
End of poverty
Ending poverty in all its forms worldwide
Tourism can be an effective tool to combat poverty by providing employment and economic development opportunities in local communities.
-
Zero hunger
End hunger, achieve food security and improved nutrition, and promote sustainable agriculture.
Tourism can support local agriculture, promoting sustainable agriculture and food, which drives global practices that will help reduce hunger.
-
Health and wellness
Ensure healthy living and promote wellness for all at all ages.
Health and wellness tourism not only promotes healthy lifestyles among tourists, but can also improve the quality of life of local communities by providing access to health services.
-
Quality education
Ensure inclusive, equitable and quality education. Promote lifelong learning opportunities for all.
Education in sustainable tourism is key to training future generations in responsible practices that respect and enhance learning about local cultures and the environment.
-
Gender equality
Achieving gender equality and empowering all women and girls
Promoting equality in the tourism industry is essential, ensuring equal employment and leadership opportunities for women and men.
-
Clean water and sanitation
Ensure water availability, sustainable management and sanitation for all.
Sustainable tourism practices should include conservation of water resources and access to sanitation for both tourists and local residents.
-
Affordable and non-polluting energy
Ensure access to affordable, secure, sustainable and modern energy for all.
The tourism sector can lead in the implementation of renewable energies and the reduction of the carbon footprint.
-
Decent work and economic growth
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
Sustainable tourism can generate decent jobs and contribute to economic growth without compromising the environment.
-
Industry, innovation and infrastructure
Building resilient infrastructures, promoting inclusive and sustainable industrialization, and fostering innovation.
Develop innovative and sustainable tourism infrastructure that respects communities and the natural environment.
-
Reduction of inequalities
Reducing inequality within and between countries
Inclusive and accessible tourism for all can help reduce inequalities both locally and globally.
-
Sustainable cities and communities
Making cities and human settlements inclusive, safe, resilient and sustainable
Promote urban tourism that contributes to the sustainable development of cities and communities, respecting their heritage and culture.
-
Responsible production and consumption
Ensuring sustainable consumption and production patterns
Promote responsible practices among tourism stakeholders in terms of production and consumption, reducing waste and promoting sustainability.
-
Climate action
Adopt urgent measures to combat climate change and its effects.
Tourism must play an active role in the fight against climate change, reducing emissions and promoting awareness of this serious problem.
-
Underwater life
Conserve and sustainably use the oceans, seas and marine resources for sustainable development.
Protect marine ecosystems and promote aquatic tourism that respects marine life.
-
Life of terrestrial ecosystems
Sustainably manage forests, combat desertification, halt and reverse land degradation. Halt biodiversity loss
Preserve terrestrial biodiversity and promote tourism that respects and protects natural ecosystems.
-
Peace, justice and strong institutions
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.
Promote tourist destinations that are safe, peaceful and where laws and human rights are respected.
-
Alliances to achieve objectives
Revitalizing the Global Partnership for Sustainable Development and strengthening the means of implementation
Establish partnerships between governments, tourism companies, local communities and other stakeholders to achieve these objectives in a collaborative manner.
"The real voyage of discovery does not consist in seeking new landscapes, but in having a fresh look."
- Marcel Proust
ESG KPIs TOURISM
-
Greenhouse Gas Emissions (GHG)
They are measured in tons of CO2 equivalent. This includes all direct and indirect emissions associated with tourism operations, such as transportation and energy. Standard emission factors are used to convert fuel and electricity consumption into GHG emissions.
Energy use
It is measured in kilowatt-hours (kWh) for electricity and in liters or cubic meters (m³) for fuels. Energy meters are used to monitor total consumption, as well as by energy type, and energy efficiency is calculated by comparing consumption with reference standards.
Water consumption
It is measured in m³ or liters. Water meter readings in tourist facilities are recorded and classified according to the sources used.
Waste
It is measured in kilograms (kg) or tons. Total waste generated is classified by type and the method of disposal (recycling, composting, landfill, etc.) is recorded.
Use of plastics
Measured in kg or units. An inventory of the use of plastics in operations is made and sustainable alternatives are identified.
Biodiversity
It involves environmental impact assessments and biological monitoring, where the presence or absence of key species, the conservation status of habitats, etc., is recorded.
-
Employee satisfaction
It is measured through surveys and scores such as Employee Net Promoter Score (ENPS) that evaluate the employee's experience within the company.
Employee training
It is measured in hours per employee and may include the total investment in training. This reflects the company's commitment to the professional development of its staff.
Diversity, equality and labor inclusion
It is measured through the proportion of employees by gender, age, ethnicity, etc. Policies and practices to promote inclusion can also be evaluated.
Community impact
It is evaluated through investment in community projects, the number of local development initiatives supported or the creation of local employment.
-
Organizational structure and management
It is evaluated through an analysis of the structure of the board of directors, including diversity, experience and roles. Measured by the proportion of independent members and frequency of meetings.
Ethical and compliance practices
It is analyzed by the number of violations of ethical policies, reported cases of corruption and actions taken.
Risk management
It is assessed by the existence and effectiveness of a risk management system, including the number of risks identified and mitigated.
Transparency and reporting
It is examined by the regularity and detail of public reports, including annual and sustainability reports.
