Customers demand sustainability

Customer value perception and sustainability are crucial aspects for business success in today's society. Value perception is not limited to the quality and price of the product or service, taking into account aspects such as the company's social and environmental responsibility. Modern customers, increasingly informed and aware of the impact of their purchasing decisions, tend to favor companies that demonstrate a genuine commitment to sustainable practices. This preference reflects a trend towards responsible consumption, where ethical values and sustainability are decisive factors. Companies that integrate sustainability into their strategy and communication improve their image and reputation, thereby strengthening customer loyalty and their own viability.