• What customers look for when planning a trip

    We explore the growing consumer preference for sustainable travel, highlighting how search engines are responding to this demand.

  • Towards a more sustainable Madrid

    The region is committed to decarbonization to transform the tourism industry through a series of responsible practices

  • Socially conscious tourism: risks and opportunities

    Building social bridges is an opportunity for a tourism sector that increasingly prioritizes community wellbeing

  • The role of governance and ESG criteria

    Governance is not usually related to sustainability, but it is a key element in the company that is worth explaining.

  • Innovation in times of drought: the case of Madrid

    The region faces with different measures the decrease of precipitation and the increase of temperatures.

Create your sustainability strategy

A sustainability strategy focuses on incorporating practices and policies that reinforce responsibility in environmental, social and corporate governance terms. Its scope goes beyond responsibility, becoming a powerful instrument for business growth, wealth generation and increasing the value perceived by increasingly aware customers, workers, investors and public administrations. Fundamentally, it represents a means to enhance profitability.

The key is to understand that profitability and a positive impact on society and the environment are not opposing objectives, but complementary. Adopting a sustainability strategy is therefore a path to sustainable business success, aligning economic benefits with the desire to ensure a prosperous future for generations to come. A positive legacy.

How to design a sustainability strategy for your business

In today's business world, integrating sustainability into your business model is a necessity.
Find out how to develop an effective sustainability strategy in the following articles.