Culture and Conscious Art Award 2024
Mandarin Oriental Ritz, Madrid: a patronage that promotes culture and talent
"Since our reopening, Mandarin Oriental has always had a very close relationship with art and with the city of Madrid."
- Ferdinand Wachs, Hotel Manager at Mandarin Oriental Ritz Madrid
Since its reopening in April 2021, Mandarin Oriental Ritz, Madrid has made the promotion of culture and art one of its core values. Located in the heart of the Art Triangle, the exclusive hotel has taken on a natural vocation to support local creativity, integrating art and culture into its offerings to enrich its guests' experience and strengthen its bond with the community. This approach has led the accommodation to receive the Culture and Conscious Art Award at the Traveling for Happiness 2024 awards, standing out for its contribution to the development of artistic talent in the capital.
Connecting luxury with local culture
Mandarin Oriental Ritz, Madrid stands out for offering an experience that goes beyond luxury accommodation. "We believe that the experience we offer should not be limited to the enjoyment of luxury accommodation, but should allow our visitors to connect with the cultural essence of the city," explains its Director of Communications, Inmaculada Casado de Amezúa. This philosophy has turned the hotel into a benchmark that fosters a sense of belonging and appreciation for local art, while enriching the visitors' experience.
The hotel's active participation in Madrid's cultural life has materialized in projects such as the restoration of pieces from the Thyssen-Bornemisza Museum's Permanent Collection and collaborations with institutions such as the National Dance Company. With initiatives such as these, the hotel expands its range of experiences, while contributing to the preservation and growth of Madrid's artistic heritage.
For Mandarin Oriental Ritz, Madrid, patronage is a tool to highlight the cultural richness of the city. The selection of projects and artists with which it collaborates is based on criteria that reflect the identity of the capital and possess an authentic and socially meaningful approach. "We look for initiatives that reflect the identity and cultural diversity of a city as vibrant as Madrid. The most important criterion is the emotion that the project arouses in us, an emotion that we wish to share with our guests," says Casado de Amezúa.
This selection allows the hotel to promote local talent and contribute to the visibility of projects that, in many cases, can be disruptive or experimental. From fashion to painting and dance, the hotel has become a space where creativity is celebrated and presented in an accessible way to an audience seeking unique cultural experiences.
The world-famous hotel distinguishes itself by offering an experience that goes beyond luxury accommodations. Photo: Mandarin Oriental Ritz, Madrid
Luxury as a space for innovation and creativity
One of the particularities of the Mandarin Oriental Ritz, Madrid is its ability to balance luxury with support for cutting-edge cultural and artistic projects. The hotel's vision is that luxury can be an ideal space for creativity and innovation, integrating artistic proposals in disciplines as diverse as fashion and literature. This approach makes it possible to offer unique and memorable experiences, showing that luxury should not be at odds with disruptive creativity.
"We firmly believe that luxury can coexist with experimentation," says Casado de Amezúa. This vision allows the hotel to build a diverse cultural offering that surprises and delights its guests, who increasingly value access to authentic artistic experiences during their stay.
Mandarin Oriental Ritz, Madrid' s commitment to art and culture reflects a growing trend in the hotel industry: the search for a more conscious and experiential model. As travelers demand authentic stays, establishments have the opportunity to position themselves as cultural centers that promote and support local creativity. In the words of Casado de Amezúa, "the hotel industry is undergoing an evolution towards a more conscious and experiential model".
This vision enriches the guest experience while benefiting local communities by supporting cultural projects and encouraging more responsible tourism. In this way, the hotel positions itself as a key player in the promotion and preservation of art and culture in Madrid, offering visitors an authentic immersion in the talent and creativity that characterize the city.
The hotel's vision is that luxury can be an ideal space for creativity and innovation. Photo: Mandarin Oriental Ritz, Madrid