Customers increasingly value the environmental and social commitment of companies, which fosters their loyalty and improves brand perception. The transparent implementation of sustainable practices responds to social demand and contributes to the care of the planet.

To ensure the resilience of Spanish tourism, it will be key for the sector to adopt strategies that promote sustainability and anticipate the effects of climate change.

A new visitor profile is redefining the increasingly sustainability-oriented tourism of the future.

Achieving maximum perceived value is crucial to achieving the desired business success and consumer loyalty.

We imagine a world in which the value of tourism has changed forever due to climate change.

Awareness of environmental issues has increased considerably among customers in the tourism sector.