Traveling for Happiness

Sustainable excellence in the tourism sector
 We are a platform dedicated to an industry increasingly aware of the importance of sustainability. We recognize and promote exemplary practices that forge a prosperous and equitable future. Join us on this journey towards positive and lasting change. Together, we will build a better tomorrow.

Awards

5th edition of the Traveling for Happiness Awards

The Traveling for Happiness Awards recognize excellence in sustainability in eight categories. The 2025 jury has decided the winners of this fifth edition, awarding prizes to the following companies: Ilunion Hotels, Arantza Hotela, Ecotouristing Ideas Regenerativas, Barceló Hotel Group, The Palace A Luxury Collection Hotel, Minor Hotels Europe & Americas, Grupo Satre, Novotel Madrid Center and the Eco-Bahía Foundation.

Previous editions

Edition 2023
Edition 2022

Observatory

Sustainable Tourism Observatory!

Discover a platform dedicated to collecting, analyzing and disseminating relevant tourism data that is committed to generating the lowest possible environmental impact.

LAB

Innovation Lab

A unique innovation platform to promote the talent of startups and companies in sustainable tourism projects. 

Create your strategy

Winning projects in 2024

Talent

Sustainability in business and tourism training

TALENT MANAGEMENT

Educational centers such as IESE, EAE and the popular Complutense University of Madrid integrate sustainability into their training, preparing future leaders in circular economy, responsible tourism and sustainable management.

Customers

Customer perception of sustainability

Customers increasingly value the environmental and social commitment of companies, which fosters their loyalty and improves brand perception. The transparent implementation of sustainable practices responds to social demand and contributes to the care of the planet.

The impact of climate change on Spanish tourism

To ensure the resilience of Spanish tourism, it will be key for the sector to adopt strategies that promote sustainability and anticipate the effects of climate change.

Investment

Commitment to sustainability to attract more investment

Modern investment seeks not only profits, but also positive impacts on society and the environment.