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Ideas for creating your sustainability strategy
In today's business world, integrating sustainability into your business model is a necessity. Find out how to develop an effective sustainability strategy in the following articles.
Carbon footprint in the hotel industry
In 2022, the hotel sector generated 3% of global emissions. In Spain, tourism has reduced its emissions by 11.3% annually per euro generated, although total decarbonization remains a challenge.
Sustainable tourism certifications: what are they and how to obtain them?
Obtaining a sustainability certificate involves meeting strict environmental criteria such as waste management, carbon footprint and energy efficiency.
What customers look for when planning a trip
We explore the growing consumer preference for sustainable travel, highlighting how search engines are responding to this demand.
Transforming tourism
In 2020, the Iberostar hotel chain set an industry precedent by completely eradicating single-use plastics from all its assets.
The importance of regenerative tourism
Discover an approach that puts at its core the idea that travel can be an overall positive force.